Planning: Questionnaire and Graphs

Questionnaire and Graphs

Introduction: 

After completing with our final idea, we decided to make a questionnaire in response to it as we wanted the audiences feedback regarding their opinions on the alternative R&B genre and alternative R&B music videos. We figured that this audience feedback and data would be extremely beneficial for us as it would enhance our findings and allow us to make the required changes to specific elements and decisions that we made. 

Questionnaire: 

Graphs 

After we collected all the responses from our questionnaire we created graphs to portray the data. Below are the graphs that we created to show the evidence and the audiences opinions. 

We have identified that the majority of the people contributing to our questionnaire was between 18-30 years old, which has allowed us to identify who our target audience will be and as a result, we will able to include themes such as relationships, tarot reading etc that  is more likely to appeal to an older audience. 

 We have identified that our target audience is most likely to watch music videos 'Sometimes' and 'Often' which indicates that our music video will be viewed by the audience and has potential of becoming successful on a international scale if it is enjoyed by the audience. 

 The majority of the target audience enjoy watching music videos from the alternative R&B genre, therefore, we have mad the right decision by choosing to make our music video from this genre. We are now aware that our music video is likely to be enjoyed by most of our target audience. 

 By asking whether our target audience has an occupation or not allows us to identify what social background they are from and therefore we will be able to know who to aim our music video at and see what themes, locations etc to include within our music video to ensure that it suits that target audiences needs. We are now aware that most of our target audience have an occupation, though some do not, therefore, we will be targeting our music video at the 'E', 'D', and 'C2' audience category. 

 Most of the audience agreed that they liked the idea of a female in a music video being portrayed as trapped representing her lack of love and desperation. Therefore, we will ensure we portray our female artist in this way through her emotions and body language. 

 Most of the audience agreed that they expect to see the themes of love/relationships and     violence in an alternative R&B music video, therefore, we have decided to include these themes within our music video centralising the narrative around love, with the male characters fighting for the female artists love. 

Most of the audience agreed that they want the main artist to be portrayed as both a role mode and someone they can relate to, therefore, we have decided to ensure we make the artist suitable for both these purposes in the way she behaves and looks. 

Half the audience agreed that the main artist should portray their personal/cultural values and attitudes with the lyrics or music video while the other half disagreed. Therefore, if we decide to go ahead an portray our artist in this way, we will ensure we only do it slightly to avoid putting our target audience off. We will try to cater for our entire target audience in order to satisfy them.

Most of the audience agreed that the artist should portray their personality through the music video, therefore, we will ensure the female artist's genuine personality is reflected within the music video. 

 A majority of the audience agreed that the visuals should reflect the lyrics in an alternative music video, therefore, we will ensure that we understand our lyrics and make our visuals match them. 

 Most of the audience suprisingly decided that the narrative should be niche, therefore, we will adapt our narrative and the way our characters are portrayed to make the music video niche. 

The audience had mixed opinions on whether or not female assets should be captured through camera shots, therefore, if it fits in our narrative we may consider using it, however, not a large extent to put the audience off. 

Most of the audience agreed that an intertextual reference should be made within an alternative R&B music video, therefore, we will try to include one as it is not commonly found in all alternative R&B music videos and would be interesting to see. 

The audience had mixed opinions revolving the lighting within an R&B music video, therefore, we will include both low key lighting during the tarot scenes and fight scenes, and high key lighting where appropriate. 

The audience has various opinions as most expect to see subtle and dark colours, therefore, during the fight scenes and the tarot scene we will include dark colours while the scenes revolving the males being in their situations will have subtle colours within them.

The audience has various opinions on what locations should be used within an alternative R&B music video, therefore, we will set our music video in the 'street' as most agreed and other differing locations.

Most of the target audience agreed that there should be one narrative within in alternative R&B music video, therefore, in order to make the music video successful we will only include one narrative in our music video. 

Most of the audience agreed that the visuals in a music video should reflect the music, therefore, as the music is slow, we will slow down the visuals to reinforce this. 

Most of the audience agreed that the camera should focus on capturing the artist through close up's and long shots therefore we will ensure that the camera shoots the artist according to the target audiences needs. 

Most of the audience agreed that the music video should be performance and concept or performance and narrative, therefore, we will make our music video consist of one of these combined. 

Open Ended responses

When you think of alternative R&B music, what do you vision?

Most people generally said that they visualise an attractive artist and sexually appealing characters who are associated with wealth through expensive locations, and iconography. They also said they expect the ethnicity of the artist to be from a black ethnic background. These typical conventions are perceived in most or all alternative R&B music videos, therefore, we are going to challenge these conventions by making our characters and music video different. 

How do you think an artist from the alternative R&B genre should be portrayed?

The audience generally responded to this question by suggesting that an artist from the alternative R&B genre should be portrayed as a young individual that the audience can relate to. They should have attitude and style that makes them appealing to the audience, and should portray their morals and values. This response has been beneficial for my group as we will now be able to present the artist in a different way, with her persona being quite secretive making her a mysterious character at the beginning of the music video, presenting her morals. However, towards the end of the music video, the female artist will be presented as relatable as the audience want. 

1       What kind of lifestyle do you think that artist should portray in their music videos?

     The responses were generally made up of people suggesting that the artist should portray a different kind of lifestyle, one that differs from the mainstream lifestyle, that we experience on a daily basis. Therefore, we will ensure our artist portrays this type of unconventional lifestyle in our music video. 

What iconography/objects do you think should be included within an alternative R&B music video? (No more than 3 answers)

The audience generally replied to this question saying that they would expect to see money, cars, jewellery. Therefore, we will ensure we include some expensive iconography in particular scenes. However, as we are challenging stereotypes we will also go against the conventional iconography and instead choose different things. 

What colour costume do you think a female artist in an alternative R&B music video should wear?

They respondents generally claimed that the female artist should wear something dark, to make her look mysterious but also not exaggerated, portraying her as a role model. As a result, we will take this into consideration and ensure that the artist wears something simple that portrays her as a role model rather than a star. However, as she is associated with the narrative, she will also wear a costume according the her character. 

Conclusion:

Overall, the responses we received allowed us to find out what the audience want and therefore we will adapt our idea to meet their needs. We will ensure that we make the music video conventional but also original and modern. therefore, we will take risks to make our music video successful. The questionnaire has been beneficial for my group as we now feel more confident about our idea and our target audience. Therefore, this planning process will be beneficial in the long run.