Advert information
What information will you include in your advert?
Album name: Reaction: We have decided to call our album name reaction as we believe the name is short and snappy and can relate to the album as we believe that the songs within the album will evoke a reaction from the audience. Therefore, we decided to go with 'Reaction'.
Release date: 30th January 2016 : We have chosen our release date to be the 30th January 2016 as this will come after the press campaign and TV launch which will all be important campaigns in ensuring that our album and artist are recognised, and encourage the target audience to look forward to the album release. Choosing to release the album at the end of the month allows us time to advertise it properly allowing the audience to anticipate the artists newest songs, causing them to wait in suspense.
Available to download: We have decided to use the well established download sites /apps including; ITunes, Spotify, Tidal and beatsMusic as these are globally recognised by a mass audience and will therefore allow our artist to become more successful, with her songs also being listened to by an international/global audience. We have also decided to make the songs available to download from various sites/apps as the mass audience use different ones, therefore, in order for our album to sell, it is vital that we can offer a variety of download options for the audience, encouraging them to download the album.
Key singles: Papi Pacify, Endeavour, Time- Out of the nine songs we have decided that there are three key singles including 'Papi Pacify' which is the ultimate key single, considering that we created a music video to it, 'Endeavour' which is a song that appeals to a mainstream audience, and can be relatable due to the themes it includes. 'Time' is the most unique song out of her singles, as it is different in that the artist promotes niche themes which is reflected through the lyrics.
Explicit lyrics label: Yes- We will be including an 'Explicit lyrics label' as some of the songs within the album contain mild language. However, it is important that we inform the audience, including those below 18 years old to protect them and our company avoiding us from getting punished.
Setting of image: We will capture the images in dark locations, such as against black walls, behind a green screen, and then we will apply a background that highlights the dark atmosphere to reflect the mystery and tension that is expressed within the album. It is vital that the setting of the image is effective and fits in with the rest of the album information and images to ensure there is consistency throughout the advert.
Costume, hair and makeup of artist- Our artist is a unique individual who expresses her values and beliefs through her image like existing artist such as Lady Gaga, Sia and FKA Twigs. Therefore, it is extremely important that we ensure our artists costume, hair and makeup reflects her unique image and personality. NYX will have her hair curly and open covering some of her face to express her weird persona and this will be supported by dark and exaggerated makeup that will enhance her look and make her look more mysterious. She will also wear dark clothing, that is simple yet fits with her hair and makeup conveying the dark, unique look. We are considering whether or not to take photos of the artist dressed as her character from one of her singles or if she should be dressed as herself, however, still promoting her values.
Cinematography- After looking at numerous existing adverts, we discovered that most of the images are captured through close up shots and medium shots to portray the artist clearly, and ensure that the attention is focused on the artist or main image, which is more appealing for the audience and likely to guarantee more sales of the album. As a result, I will we have decided to capture the images of the artist through medium close up shots, as this is suitable size and will ensure the artist focuses on the artist herself, as well as the information surrounding the image.
Lighting and colour of advert- We want to convey and dark and meters atmosphere and therefore, we intend on using low key lighting and dark colours to compensate including red, grey, and black which will guarantee a dark and tense atmosphere. However, we will ensure that the lighting does not interfere with the main image, overpowering it and taking the attention away from the artist image, instead we will apply it thoughtfully and in a subtle manner. The lighting and colour applied to an advert is vital as it determines what themes, moods and feelings will be outlined within the album, therefore, we will ensure we do some research into our tracklist and ensure all our songs convey similar themes, feelings and moods before adding the lighting and colours to the advert.
This information is vital to consider as all these factors are included in all adverts and are essential in securing the success of a music video.
Setting of image: We will capture the images in dark locations, such as against black walls, behind a green screen, and then we will apply a background that highlights the dark atmosphere to reflect the mystery and tension that is expressed within the album. It is vital that the setting of the image is effective and fits in with the rest of the album information and images to ensure there is consistency throughout the advert.
Costume, hair and makeup of artist- Our artist is a unique individual who expresses her values and beliefs through her image like existing artist such as Lady Gaga, Sia and FKA Twigs. Therefore, it is extremely important that we ensure our artists costume, hair and makeup reflects her unique image and personality. NYX will have her hair curly and open covering some of her face to express her weird persona and this will be supported by dark and exaggerated makeup that will enhance her look and make her look more mysterious. She will also wear dark clothing, that is simple yet fits with her hair and makeup conveying the dark, unique look. We are considering whether or not to take photos of the artist dressed as her character from one of her singles or if she should be dressed as herself, however, still promoting her values.
Cinematography- After looking at numerous existing adverts, we discovered that most of the images are captured through close up shots and medium shots to portray the artist clearly, and ensure that the attention is focused on the artist or main image, which is more appealing for the audience and likely to guarantee more sales of the album. As a result, I will we have decided to capture the images of the artist through medium close up shots, as this is suitable size and will ensure the artist focuses on the artist herself, as well as the information surrounding the image.
Lighting and colour of advert- We want to convey and dark and meters atmosphere and therefore, we intend on using low key lighting and dark colours to compensate including red, grey, and black which will guarantee a dark and tense atmosphere. However, we will ensure that the lighting does not interfere with the main image, overpowering it and taking the attention away from the artist image, instead we will apply it thoughtfully and in a subtle manner. The lighting and colour applied to an advert is vital as it determines what themes, moods and feelings will be outlined within the album, therefore, we will ensure we do some research into our tracklist and ensure all our songs convey similar themes, feelings and moods before adding the lighting and colours to the advert.
This information is vital to consider as all these factors are included in all adverts and are essential in securing the success of a music video.
Fatma, the written information that will feature on your advert is proficiently identified and justified well.
ReplyDeleteTo improve;
-setting of image?
-costume, hair and make-up of artist?
-cinematography?
-lighting and colour of advert?
Thank you miss, I have made these changes.
DeleteWell done Fatma, good changes made here and excellent planning.
ReplyDelete