Research and planning: Generic conventions and analysing existing adverts

Generic conventions and analysing existing adverts

Purpose 

• Includes key information such as release dates for the audience to be aware of
• Promotes the album for the artist
• A form of synergy to promote the artist and album
• Reminds the audience of the artists existence and the album, especially if they are an artist who is not regularly in the public eye, for example, Michael Buble, who only creates an album every christmas, therefore the advert is a reminder for the audience. 

What are the generic conventions? 

• Album title 
• Artist name 
• Release date
• Key singles
• Where you can buy and stream 
• artist image 
• parental advisory logo if required. 

Analyse three examples that are similar to your genre/artist

Ideas we intend on using: 

• Keep the information simple, yet ensure all relevant information is included.
• Simple language to avoid confusion or difficulty.
• Bold and large typography to make it appealing.
• Low key lighting to create a mysterious atmosphere. 
• Medium, close up shot of the artist who shoes little emotion for the main image of the advert to get the audiences attention.
• Neat and structured layout that makes the advert look more appealing .
• No use of sub images as it could make the advert look tacky or create confusion for the audience.
• Popular culture: Make it appealing to the masses by making it modern and giving it an urban look.
• Star motifs: We will present the artist as promoting her values and beliefs through her image and body language. 
• Portray the artist as mysterious by through dark and unique costume, hair and makeup, evoking suspense from the audience.

How has this research given your group ideas on what to include in your advert? 

This reseach has been beneficial for my group and I as we are now clear on how an advert should be portrayed to and audience and what is included within an advert to ensure the artists newest album receives ultimate success. We are also aware of the importance of an advert as it is form of synergy that advertises and promotes the album to the audience before the album is released. Therefore, it is almost like a taster of the final product. As a result, it is important to make an advert stand out to a mass audience to ensure they are intrugued and they await impatiently for the album. We have decided that we are going to follow generic conventions to ensure our advert meets the audiences needs and make it suitable to our target audience through the way in which we portray the information, the colours we use and the layout of the advert. Like the existing adverts we analysed, we will also use dark colours revolving our main image as it is more effective and creates tension and suspense which is what we want our audience to experience when they read the advert.